Hypocritical much?

I feel like we are living in a matrix and we are being fed all unhealthy food through advertising, but there are tastier and healthier foods available here. I've been eating more organic food. I don't miss desserts. I've never had a craving.
-----Hrithik Roshan on losing weight and becoming fit.


Is this why he was all gung-ho about promoting Agneepath at McDonalds which recently started displaying the following disclaimer at their fast food chains?

Yes I know its not a personal endorsement but for someone who is all about the fitness and eating right and all that, its hypocritical to then go promote his film with a firm that promotes the exact opposite lifestyle.