After SRK's over-hyped under-whelming crap-fest Ra.One hit rock bottom at the box office, his Don2 did well but still earned him shiteous reviews. We then had to put up with his TERRIBLE hosting abilities during awards season (which really should be done and over with!) And when that didn't help his image, he decided to re-focus on KKR and created an event out of re-doing its logo.
And now news has it that he is the brand ambassador of Bengal. 


WTF!? First, Pakistan claims him. Now he represents Bengal? He inaugurates one regional film fest there and he represents the entire state? Watch out Bengal, he will advocate for no taxes on smokes and then advocate for you to stop smoking!
Oh, is this a response to Sr Bachchan's representation of Gujarat - which BTW makes no sense either.


Either he is hard-pressed for cash (which is hard to believe) or he just wants to hold on something desperately to become a little more relevant again.